#marketing-analytics

[ follow ]
#acquisition

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

The value of combining MMM and MTA for better marketing insights.

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

The value of combining MMM and MTA for better marketing insights.
moreacquisition

It's time for B2B marketing to understand its GTM role | MarTech

Unrecognized risks in 2025-26 will impact marketing effectiveness and sales efficiency, heightening C-suite anxiety over investments.
C-suites require clarity and advanced analytics to evaluate the impact of marketing on business performance.
#decision-making

How to Build Marketing Dashboards That Drive Results | ClickUp

Marketing dashboards can transform data into actionable insights for better decision-making, but many marketers face challenges in leveraging their potential effectively.

Marketing Analytics 101: How To Measure Your Campaigns - Shopify

Marketing analytics provides insights to maximize sales
Tracking specific marketing activities helps in making better decisions for future campaigns

How to Build Marketing Dashboards That Drive Results | ClickUp

Marketing dashboards can transform data into actionable insights for better decision-making, but many marketers face challenges in leveraging their potential effectively.

Marketing Analytics 101: How To Measure Your Campaigns - Shopify

Marketing analytics provides insights to maximize sales
Tracking specific marketing activities helps in making better decisions for future campaigns
moredecision-making

Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac.

Evertune raised $4 million to develop marketing analytics tools targeting LLMs to help brands improve their SEO.
Consumers are increasingly relying on AI for product comparisons, indicating a shift in consumer shopping behavior.

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.

Foursquare introduces Sales Impact attribution features | MarTech

Foursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Multi-collinearity adversely impacts causal inference in machine learning models, especially in marketing mix modelling.

How to put marketing data into meaningful context | MarTech

Understanding data in context is crucial for meaningful analysis.
#third-party-cookies

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

Marketers face challenges in data privacy, third-party cookie deprecation, and regulations, necessitating a shift in analytics strategies.

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

The resurgence of media mix modeling (MMM) due to the disappearance of third-party cookies and advancements in data science.

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

Marketers face challenges in data privacy, third-party cookie deprecation, and regulations, necessitating a shift in analytics strategies.

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

The resurgence of media mix modeling (MMM) due to the disappearance of third-party cookies and advancements in data science.
morethird-party-cookies

Unpacking Google's Meridian Announcement

MMM tools measure marketing impact on KPIs and forecast revenue.
Google Meridian emphasizes privacy, transparency, and common MMM techniques.
[ Load more ]