#marketing-analytics

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Marketing tech
fromMarTech
2 months ago

Amplitude brings marketing and product teams together in one platform | MarTech

Amplitude launched analytics features for marketing teams to unify data and drive conversions.
The integration of marketing and product teams is crucial in optimizing customer experience.
fromMarTech
2 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
#data-quality
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Marketing tech
fromMarTech
4 months ago

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.
Accurate measurement of CTV impact requires best practices like geo holdout tests.
Effective methods exist for measuring CTV's offline and online conversion impact.
Marketing tech
fromMarTech
4 months ago

What is the R programming language, and how is it used in marketing? | MarTech

R is a powerful programming language used in marketing for data analysis, visualization, and statistical modeling.
Marketing tech
fromMarTech
5 months ago

How AI makes marketing data more accessible and actionable | MarTech

AI and predictive analytics allow marketing teams to anticipate trends and make informed decisions in real time.
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