#marketing-analytics
#marketing-analytics

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Marketing dashboards can transform data into actionable insights for better decision-making, but many marketers face challenges in leveraging their potential effectively.

What is the R programming language, and how is it used in marketing? | MarTech

R is a powerful programming language used in marketing for data analysis, visualization, and statistical modeling.

How to Build Marketing Dashboards That Drive Results | ClickUp

Marketing dashboards can transform data into actionable insights for better decision-making, but many marketers face challenges in leveraging their potential effectively.

moredata-visualization

#artificial-intelligence

How AI makes marketing data more accessible and actionable | MarTech

AI and predictive analytics allow marketing teams to anticipate trends and make informed decisions in real time.

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

How AI makes marketing data more accessible and actionable | MarTech

AI and predictive analytics allow marketing teams to anticipate trends and make informed decisions in real time.

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

moreartificial-intelligence

#risk-management

What do C-level execs think of their GTM strategies? | MarTech

A revolution in go-to-market strategies is imminent, driven by the need for better analytics and decision-making among CEOs and CFOs.

It's time for B2B marketing to understand its GTM role | MarTech

Unrecognized risks in 2025-26 will impact marketing effectiveness and sales efficiency, heightening C-suite anxiety over investments.

C-suites require clarity and advanced analytics to evaluate the impact of marketing on business performance.

What do C-level execs think of their GTM strategies? | MarTech

A revolution in go-to-market strategies is imminent, driven by the need for better analytics and decision-making among CEOs and CFOs.

It's time for B2B marketing to understand its GTM role | MarTech

Unrecognized risks in 2025-26 will impact marketing effectiveness and sales efficiency, heightening C-suite anxiety over investments.

C-suites require clarity and advanced analytics to evaluate the impact of marketing on business performance.

morerisk-management

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

#ai

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

AI has tremendous potential to transform marketing analytics, yet its adoption faces several significant barriers.

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

AI has tremendous potential to transform marketing analytics, yet its adoption faces several significant barriers.

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.

moreai

4 ways to correct bad data and improve your AI | MarTech

Bad data significantly impacts AI analytics, leading to poor insights and bias, necessitating careful management and validation of datasets.

Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac.

Evertune raised $4 million to develop marketing analytics tools targeting LLMs to help brands improve their SEO.

Consumers are increasingly relying on AI for product comparisons, indicating a shift in consumer shopping behavior.

Foursquare introduces Sales Impact attribution features | MarTech

Foursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Multi-collinearity adversely impacts causal inference in machine learning models, especially in marketing mix modelling.

#data-analysis

How to put marketing data into meaningful context | MarTech

Understanding data in context is crucial for meaningful analysis.

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

The value of combining MMM and MTA for better marketing insights.

How to put marketing data into meaningful context | MarTech

Understanding data in context is crucial for meaningful analysis.

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

The value of combining MMM and MTA for better marketing insights.

moredata-analysis

#third-party-cookies

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

Marketers face challenges in data privacy, third-party cookie deprecation, and regulations, necessitating a shift in analytics strategies.

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

The resurgence of media mix modeling (MMM) due to the disappearance of third-party cookies and advancements in data science.

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

Marketers face challenges in data privacy, third-party cookie deprecation, and regulations, necessitating a shift in analytics strategies.

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

The resurgence of media mix modeling (MMM) due to the disappearance of third-party cookies and advancements in data science.

morethird-party-cookies

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#marketing-analytics
#marketing-analytics

Google Ads WhatsApp Conversation Goals Get More Tabs

Google Ads Call Tracking Explained: Setup & Best Practices

Google Ads WhatsApp Conversation Goals Get More Tabs

Google Ads Call Tracking Explained: Setup & Best Practices

How to assess CTV's impact on other ad channels | MarTech

What is the R programming language, and how is it used in marketing? | MarTech

How to Build Marketing Dashboards That Drive Results | ClickUp

What is the R programming language, and how is it used in marketing? | MarTech

How to Build Marketing Dashboards That Drive Results | ClickUp

How AI makes marketing data more accessible and actionable | MarTech

The influencer marketing space kicks off 2025 with another acquisition | MarTech

How AI makes marketing data more accessible and actionable | MarTech

The influencer marketing space kicks off 2025 with another acquisition | MarTech

What do C-level execs think of their GTM strategies? | MarTech

It's time for B2B marketing to understand its GTM role | MarTech

What do C-level execs think of their GTM strategies? | MarTech

It's time for B2B marketing to understand its GTM role | MarTech

Marketing professionals say performance-driven media is critical

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

4 ways to correct bad data and improve your AI | MarTech

Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac.

Foursquare introduces Sales Impact attribution features | MarTech

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

How to put marketing data into meaningful context | MarTech

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

How to put marketing data into meaningful context | MarTech

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

#marketing-analytics#marketing-analytics

Google Ads WhatsApp Conversation Goals Get More Tabs

Google Ads Call Tracking Explained: Setup & Best Practices

Google Ads WhatsApp Conversation Goals Get More Tabs

Google Ads Call Tracking Explained: Setup & Best Practices

How to assess CTV's impact on other ad channels | MarTech

What is the R programming language, and how is it used in marketing? | MarTech

How to Build Marketing Dashboards That Drive Results | ClickUp

What is the R programming language, and how is it used in marketing? | MarTech

How to Build Marketing Dashboards That Drive Results | ClickUp

How AI makes marketing data more accessible and actionable | MarTech

The influencer marketing space kicks off 2025 with another acquisition | MarTech

How AI makes marketing data more accessible and actionable | MarTech

The influencer marketing space kicks off 2025 with another acquisition | MarTech

What do C-level execs think of their GTM strategies? | MarTech

It's time for B2B marketing to understand its GTM role | MarTech

What do C-level execs think of their GTM strategies? | MarTech

It's time for B2B marketing to understand its GTM role | MarTech

Marketing professionals say performance-driven media is critical

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

4 ways to correct bad data and improve your AI | MarTech

Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac.

Foursquare introduces Sales Impact attribution features | MarTech

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

How to put marketing data into meaningful context | MarTech

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

How to put marketing data into meaningful context | MarTech

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

#marketing-analytics
#marketing-analytics