The most successful marketing leaders take a nuanced approach, aiming to balance immediate revenue growth with deeper customer insights and enhanced brand awareness.
Marketing leaders from various industries recognized that prioritizing immediate sales doesn't preclude the need for a profound understanding of their customers.
The research identifies a clear shift; leaders now believe that boosting brand awareness and understanding the customer are as critical as driving sales.
As the lines between immediate revenue and long-term brand value blur, marketing teams are strategically pursuing multiple interconnected goals for 2025.
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