TikTok faced significant disruptions this week but was promptly reinstated after a brief outage. Newly inaugurated President Trump granted the platform a 75-day extension to comply with regulations requiring its sale in the US. In the social media sphere, Bluesky and X introduced new video feeds, marking a significant move for Bluesky in expanding its services. Additionally, WHSmith launched a retail media advertising network across 437 locations in the US, paving the way for advertisers to engage with consumers in high-traffic areas such as airports and train stations.
Last Sunday, TikTok was cut off for US users - about 12 hours later, it was back. Following the uncertainty, it was revealed that newly inaugurated President Trump had signed an executive order granting the platform an extension of 75-days to comply with the law.
In other social media-related news, Bluesky and X both launched video feeds for their platforms. This is Bluesky's first significant push to promote video, while X has already made several efforts to get viewers watching videos on its platforms.
Elsewhere, WHSmith announced the launch of a retail media ad business. Spanning over 437 locations across the US, the ad network will allow advertisers to connect with consumers in airports, railway stations, and resorts.
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