""Out-of-home is having a bit of a renaissance in the quality of what you can display in those units, but also with data and technology. We're leaning into that quite a bit in a few of the cities.""
""Sports and digital out of home go hand in hand, and it is no surprise that demand for digital inventory at, near, and on the way to and from World Cup venues is high.""
""It's going to be the main revenue driver in this quarter," said Anna Bager, CEO and president of the Out of Home Advertising Association of America (OAAA)."
Advertisers are shifting focus to the FIFA World Cup, with Hyundai ramping up efforts through experiential activations and grassroots sponsorships. As the tournament approaches, traditional media like TV and social marketing will be utilized. Digital out-of-home advertising is gaining traction, especially in stadiums and host city airports. This medium is seen as more affordable for brands not officially sponsoring the event. Overall brand spending on U.S. out-of-home advertising is projected to reach $11.28 billion, with significant investment driven by the World Cup.
Read at Digiday
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