TikTok Spotlight will aid entertainment studios in leveraging social media hype for streaming numbers and ticket sales by adding links in TikToks for more information about the content.
Partnerships with Warner Bros. Discovery, Eventbrite, and Ticketmaster show TikTok's strategy to keep users engaged by offering direct links to purchase movie tickets and access more information on shows without leaving the app.
#tiktok-spotlight #entertainment-marketing #partnerships #streaming-platforms #ticketing-integration
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