TikTok Spotlight is a new promotional solution that lets movie studios, networks and streamers leverage the For You feed for specific title or franchise-related content, connect users to dedicated landing pages, and drive actions like watching, buying, or renting the title.
Warner Bros. partnered with TikTok Spotlight to promote 'Dune 2' by utilizing curated search hubs, movie anchors, detail pages, and encouraging the community to create relevant TikTok videos, resulting in TikTok becoming the top traffic driver to the ticketing hub.
Collection
[
|
...
]