The lineup for this spring's NewFronts presentations to ad buyers has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence.
Amazon moved its main pitch to ad buyers out of the NewFronts and into the main upfronts week long populated by broadcast networks.
For all participants, this year's NewFronts and upfronts will be free of the challenging optics, safety concerns and logistical hurdles posed by the 2023 writers strike.
#newfronts #tech-giants #advertising-industry #streaming-platforms #shift-in-presentation-strategies
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