Following the inauguration of President Trump, thousands attended the release of 'Onyx Storm' by Rebecca Yarros, a testament to TikTok's significant role in book promotions. Despite a temporary ban on TikTok after the Supreme Court upheld PAFACA, the platform remains crucial for marketing books, with hashtag #BookTok generating over 200 billion views and strong sales ties. Industry figures are anxious about the future of TikTok and its effects on book sales, reflecting on its power in turning titles into bestsellers and elevating authors' profiles.
With over 170 million users in the U.S., TikTok has become a crucial marketing channel for books, influencing bestseller lists and author success.
The #BookTok hashtag amassed over 42 million posts and 200 billion views, showing its profound impact on the book industry and reader engagement.
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