Upland leveraged TikTok to target a broad audience successfully, showing the power of integrating Web2 tools for Web3 marketing.
Upland's strategic brilliance included focusing on Mobile App Installs, App Event Optimization, and UGC for increased engagement and community-building.
Upland's campaign expansion to Spanish-speaking regions via TikTok resulted in a user flow increase over 45 times, highlighting the effectiveness of a well-executed Web2 approach in Web3.
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