We need to rebrand this to show up in a way that is appealing to and helpful to the consumers and really shows what we stand for, which is speed, network and empowering these customers to fuel their days.
We want to make sure that we are showing up in a way that is familiar and additive to the customer's lifestyle and the places they live work and play. This customer is the future of where our country is today and where it's going tomorrow.
Total's logo remains red, keeping the brand visually tied to its parent company, if no longer in name. Maintaining that connection allows Total to boast that its capabilities are provided by the Verizon network but establish a distinct identity under the Verizon umbrella.
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