In a strategic move to enhance its advertising business, Walmart has finalized its $2.3 billion acquisition of Vizio, allowing it to compete with giants like Amazon and Google.
The integration of Vizio into Walmart's advertising platform will enable the company to access valuable customer data on viewing habits, optimizing its ad targeting and product offerings.
With Vizio's WatchFree+ streaming service under Walmart's control, the retail giant plans to increase the presence of its products within the streaming environment, targeting viewers directly.
This acquisition positions Walmart as a significant player in connected TV advertising, blending retail with technology to create personalized shopping experiences for consumers.
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