Walmart is strengthening its No. 2 position in retail media search behind Amazon
Briefly

Walmart's search ad revenues are increasing 30.4% this year, almost twice as fast as Target's and Amazon's, accounting for $2.42 billion in search ad revenues.
Walmart's search ads are as broad and consistent as Amazon's, serving ads against 99% of search queries, and maintaining better ad coverage for complex searches according to Crealytics.
Read at EMARKETER
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