What are 'phygital' experiences and how can marketers use them? | MarTechPhygital experiences blend physical and digital interactions, enhancing customer engagement and personalization for marketers.
Leader Spotlight: Leveraging AI to improve customer experiences, with Ashley Daniels - LogRocket BlogAshley Daniels transitioned from retail to product management at Best Buy, utilizing early experience in order management to understand omnichannel operations.
'Unified commerce' remains a guiding principle for omnichannel retailersUnified commerce aims to provide a consistent shopping experience across all sales channels, integrating front-end and back-end operations into a single seamless platform.
What are 'phygital' experiences and how can marketers use them? | MarTechPhygital experiences blend physical and digital interactions, enhancing customer engagement and personalization for marketers.
Leader Spotlight: Leveraging AI to improve customer experiences, with Ashley Daniels - LogRocket BlogAshley Daniels transitioned from retail to product management at Best Buy, utilizing early experience in order management to understand omnichannel operations.
'Unified commerce' remains a guiding principle for omnichannel retailersUnified commerce aims to provide a consistent shopping experience across all sales channels, integrating front-end and back-end operations into a single seamless platform.
Brand apathy growing among U.S. consumers | MarTechMore than half of U.S. consumers focus less on brands and more on product functionality.Most brands struggle to engage consumers effectively in an increasingly personalized market.
mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media AdsThe integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.
Multidimensional takes brands where omnichannel never couldOmnichannel strategies aim to unify customer experiences, but often lack meaningful design and fail to recognize the multidimensional nature of consumer journeys.
This Is the Underappreciated Marketing Approach That Will Help You Keep Customers Longer | EntrepreneurAdopting an omnichannel approach is essential for businesses to effectively engage customers in the evolving consumer landscape post-pandemic.
Bluecore moves into experimentation | MarTechBluecore introduces Experimentation Hub to enhance marketing strategies through audience-specific campaign testing and automation of results.
Multidimensional takes brands where omnichannel never couldOmnichannel strategies aim to unify customer experiences, but often lack meaningful design and fail to recognize the multidimensional nature of consumer journeys.
This Is the Underappreciated Marketing Approach That Will Help You Keep Customers Longer | EntrepreneurAdopting an omnichannel approach is essential for businesses to effectively engage customers in the evolving consumer landscape post-pandemic.
Bluecore moves into experimentation | MarTechBluecore introduces Experimentation Hub to enhance marketing strategies through audience-specific campaign testing and automation of results.
Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for AdvertisersTeads formed Creative Consortium to enhance creative services for advertisers.
Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display InventoryTeads partners with VIDAA USA to enhance CTV advertising reach through native display inventory across multiple key markets.
Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for AdvertisersTeads formed Creative Consortium to enhance creative services for advertisers.
Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display InventoryTeads partners with VIDAA USA to enhance CTV advertising reach through native display inventory across multiple key markets.
New Ecommerce Tools: June 10, 2024Ecommerce companies releasing new products and tools to enhance omnichannel experiences for merchants.
New Ecommerce Tools: April 29, 2024Companies are offering new products for ecommerce and omnichannel merchants with updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments.
New Ecommerce Tools: June 10, 2024Ecommerce companies releasing new products and tools to enhance omnichannel experiences for merchants.
New Ecommerce Tools: April 29, 2024Companies are offering new products for ecommerce and omnichannel merchants with updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments.
Walmart is strengthening its No. 2 position in retail media search behind AmazonWalmart's search ad revenues are growing rapidly, outpacing competitors like Target and Amazon.