The article compares the engagement levels of Threads and X, evaluating 10.2 million posts from both platforms in 2024. It covers key metrics like engagement rates and monthly trends while noting significant differences in post interaction modalities. Despite Threads creating a community-centered environment, X leads in monthly active users (MAU). Understanding which platform yields better results can guide content strategy effectively, suggesting cross-posting as a strategy to maximize reach. The assessment emphasizes careful data interpretation due to potential discrepancies in engagement metrics between the platforms.
For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources.
To provide meaningful insights, our data scientist Julian analyzed 10.2 million posts published to X and Threads throughout all of 2024 using Buffer.
Threads positioning itself as a conversational, community-driven platform and X doubling down on its rapid-fire, text-based format.
By the end of this article, you'll know where to focus your content strategy - and why cross-posting might be the key to maximizing your reach.
Collection
[
|
...
]