A brand manifesto is a written statement that describes your company's views, beliefs, and purpose, explaining why your company exists and what it hopes to accomplish.
Drafting a brand manifesto, vision statement, and mission statement are all core components of a company's branding process, with the manifesto being the heart of an organization.
Brand manifestos serve both internal and external purposes, guiding employees and helping customers connect on a personal level, often found on an About Us page.
While mission statements focus more on operational goals and strategies, brand manifestos are designed to inspire and evoke emotions, explaining the why behind your brand.
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