We came out of what was a very tough advertising year the year before, with growth across most-if not all-of our platforms in terms of the number of advertisers we're working with and the types of opportunities we're creating." Rita Ferro, Disney's president of global advertising, reflected on the progress made.
We've spent a lot of time driving our automation business and how we think about the right partners to drive the scale and growth of our programmatic business, and obviously building out and continuing to evolve our self-service platform.
We spent a lot of time making our data interoperable with the marketplace because more and more marketers want to come in and buy very specific, targeted media around audience segments.
Iger said around 60% of all new Disney+ subscribers are going to the ad-supported tier. However, the CEO was later heard questioning whether he was supposed to share those statistics.
#disney-advertising #streaming-services #digital-marketing #diversity-and-inclusion #programmatic-advertising
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