"Launchmetrics, which provides 1,700+ brands AI-powered software, data and insights to connect strategy with execution. For years, growth in fashion, lifestyle and beauty was about scale. More channels, more content, more reach. But as algorithms multiply and audiences tune out, ongoing growth requires a different strategy. In 2026, success will come from depth over breadth; from scaling meaning instead of volume."
"But as marketing teams rush to integrate AI across every touchpoint in a bid to keep up, many risk investing heavily in the wrong tools or deploying them without strategic intent. Forrester predicts that, in 2026, 1 in 3 companies will damage the customer experience and erode trust through poorly executed AI self-service. Smarter businesses are recognizing the back-end potential of AI as an engine for brand intelligence."
Growth in fashion, lifestyle and beauty shifts from scale toward depth, prioritizing meaning over volume. AI will enable qualitative analysis of vast datasets, revealing narratives, themes and values that drive impact. Poorly executed AI risks harming customer experience and trust, with Forrester predicting significant damage from misguided deployments. Combining ROI metrics with AI-powered qualitative insights will clarify why and how impact occurs, informing more authentic ambassador and influencer partnerships. Brands will need intentional AI strategies and alignment of values to foster deeper customer engagement and sustainable growth in 2026 and beyond.
Read at Forbes
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