When TikTok first came out, it filled a Vine-shaped hole in the social media space. Now, TikTok has expanded the length of videos, up to 30 minutes, and as of May 2024 it's testing hour-long videos. This meant that when I scrolled on TikTok, I saw content that looked more like a YouTube video, not videos made for a quick swipe through TikTok.
Within the past year, TikTok has become a never-ending loop of the same ads. Every other video was either an ad for a curling iron or a hairbrush. In the early days of TikTok, ads popped up once every 20 or 30 swipes. Now, it's every one to four videos, leading to user discontent.
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