"I studied psychology, then I did a master's in media studies, then a PhD in sociology: sociology of innovation and sociology of technology. I explored how innovation spreads in a society, how people adopt new trends and how influence spreads in a society - basically, how to organize a creative company or to ensure there is effective innovation in companies."
"At the same time, Facebook moved from being a social platform in academia to a social platform in the real world. Twitter was just starting. These early days were an unbelievably exciting time to be on the agency side, exploring new media and working in organizations that were not familiar with the technology but who had the strategy."
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