YouTube's enhancements to Shorts now allow videos of up to three minutes, aiming to improve the user experience and help creators compete against TikTok.
The revamped Shorts player focuses on visual presentation, minimizing distractions from interaction buttons and compressing creator information to enhance the viewing experience.
With the introduction of templates, YouTube is addressing TikTok's successful approach by enabling users to easily remix videos, fostering user participation in trends.
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