Yum's CFO noted that this quarter, they've successfully implemented AI-driven marketing campaigns, resulting in a noticeable increase in consumer engagement, purchases, and reduced churn.
Taco Bell leverages data from sales and digital platforms, enhancing it with AI to provide personalized promotions, giving a refined understanding of customer preferences.
The company believes its AI capabilities will offer a stronger return on marketing investment and can be broadly and easily scalable across its brands.
Yum has over 40 AI projects in development, with significant consumer approval of Taco Bell's expanding AI voice technology at drive-thrus.
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