Marketing jargon often alienates consumers rather than engaging them. Many consumers dislike complex language, with 46% citing it as a pet peeve. It’s essential for marketers to use clear, actionable language to foster genuine trust and long-term engagement, rather than relying on overused buzzwords like "viral" or "authenticity." Focus on creating meaningful connections and demonstrating transparency through actions to truly resonate with audiences and enhance brand loyalty.
Instead of saying, "We create viral campaigns," say, "We create content that sparks conversations and drives long-term engagement."
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