Brand New World returns to explore how brands operate within cultural contexts, beyond AI. The focus is on why consumers love certain brands despite their disdain for advertising. The show kicks off with Apple's recognition as Creative Marketer of the Year at the Cannes Lions International Festival of Creativity and features insights from Elizabeth Paul, chief brand officer at the Martin Agency. Paul reflects on Apple's recent advertising efforts and debates their ranking within the brand's storied history.
Apple has been named the Creative Marketer of the Year for 2024. The season discusses Apple's marketing impact and its placement in brand culture.
In discussing Apple's past year's work, Paul questions which of their current campaigns could join her all-time favorite Apple ads.
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