As new leagues emerge and investment in the sports sector increases, job opportunities in sports are expanding, particularly for senior roles. Chief Marketing Officers and revenue executives are currently in demand, with teams recognizing the need for strong marketing leaders to reach global audiences. Excel Search & Advisory identifies a notable influx of talent from outside the industry, with companies scouting for individuals from consumer brands to fill pivotal positions. This shift underscores the evolving landscape of sports as teams operate more like media companies.
"Sports teams more and more are realizing that they are media companies and that they are in a war of trying to get customers and revenue against other big brands, both in and outside of sports."
"Marketing leaders are critical to the development of sports teams reaching a worldwide fanbase, moving beyond traditional local markets to attract global audiences."
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