"In a world where consumers engage with brands across a diverse range of devices and channels, delivering a seamless omnichannel brand experience is essential but can be complex to execute. By combining our expertise in dynamic creative optimisation (DCO) and providing access to premium environments, we simplify the omnichannel campaign activation process and empower our clients with an end-to-end solution that drives better outcomes across all screens."
"● 360° Creative delivery: Activate campaigns across display, video, CTV, and DOOH using a single creative engine ● Data-driven personalisation: Real-time dynamic messaging tailored to audience segments' attributes, last-browsed preferences, or any custom triggers ● Localised contexualisation: Adapt messaging by language, location, time of day, sports scores, live prices, or any contextual triggers ● Full-funnel capability: Drive results from awareness to conversion across channels ● Plug-and-play integration: Built to work with leading DSPs, publishers, and media agencies across Asia"
APX 36One is a next-generation premium exchange built on proprietary dynamic creative optimisation (DCO) technology that functions as a unified creative engine with end-to-end media capabilities. The platform enables activation of campaigns across display, video, connected TV (CTV), and digital out-of-home (DOOH) from a single creative source. Real-time data-driven personalisation delivers dynamic messaging based on audience attributes, browsing history, or custom triggers. Localised contextualisation adapts creative by language, location, time, sports scores, or live prices. Full-funnel capabilities support campaigns from awareness to conversion, with plug-and-play integrations for leading DSPs, publishers, and media agencies across Asia.
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