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Marketing tech
fromExchangewire
1 day ago

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
Marketing tech
fromExchangewire
1 week ago

Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising

APX 36One unifies dynamic creative optimisation and end-to-end media capabilities to enable omnichannel personalised ad delivery across display, video, CTV, and DOOH.
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