Mehdi Daoudi, CEO of Catchpoint, reflects on the evolution of the internet from the 1990s to the present, noting a critical shift towards AI-driven search tools. As more users seek alternatives to traditional search engines like Google, with 13 million adults using AI as their primary tool in 2023 and projections of 90 million by 2027, the traditional search landscape is being reshaped. This change stems from user frustration over cluttered web experiences filled with ads and paywalls, leading to a collective move towards more efficient AI-driven solutions that streamline information retrieval.
In 2023, 13 million U.S. adults already used generative AI as their primary search tool, with projections indicating over 90 million by 2027.
68% of adults now turn to AI for answering questions, marking a significant shift in online search habits and reshaping the market.
We cluttered the web with pop-ups, intrusive ads, and paywalls that made browsing a chore, leading users to seek alternatives like AI search.
People were frustrated with traditional search engines, and AI search provides a more straightforward solution by serving singular, definitive answers without distractions.
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