"There's so much focus on using AI to become more efficient: to save money, to increase your productivity, to increase your output. Those are all okay reasons to use AI, but the most important reason in any sort of creative pursuit is to do something that can't be done or to express creativity in a different way."
"AI tools like ChatGPT, Microsoft's Copilot, Google's AI Overviews, and retail assistants like Amazon's Rufus and Walmart's Sparky are not just for solving problems; they create organic and paid media environments that change how consumers interact with brands."
Debra Aho Williamson will keynote AdExchanger's Programmatic AI event in Las Vegas. AI is often viewed as a tool for efficiency, but it can also enhance creativity. Williamson, founder of Sonata Insights, emphasizes that AI shapes consumer behavior and decision-making. She highlights the importance of using AI not just for productivity but to express creativity. AI tools like ChatGPT and retail assistants streamline the consumer journey, allowing users to move from queries to purchases within a single interface, impacting marketing strategies significantly.
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