Amazon has officially shut down its Inspire feature, which allowed users to explore a TikTok-style feed of product videos and images. The decision stems from the company's regular evaluation of services based on customer feedback. Inspire, launched in 2022, aimed to capitalize on the growing trend of social media shopping, following similar initiatives from TikTok and YouTube. However, its effectiveness was challenged due to low compensation offered to creators, prompting questions about its sustainability as a shopping tool. Other shoppable content features remain available on Amazon, indicating a shift in their approach to social shopping.
Amazon has discontinued Inspire, its TikTok-like feed of product photos and videos, as it seeks to better align features with customer preferences.
Despite launching alongside TikTok's shopping features, Inspire struggled, especially after creators highlighted low payment rates for video contributions.
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