Amplitude has unveiled a new suite of analytics features aimed at marketing teams, following a significant 90% increase in their usage over the past year. Traditionally, marketing and product teams operated with separate tools, leading to fragmented data and misalignment. With a focus on product-led growth, the new features enable marketers to gain insights into customer behavior and enhance their strategies. Amplitude CMO Tifenn Dano Kawn highlighted the importance of having unified data to tell one cohesive story, which these new tools aim to facilitate, ultimately improving customer retention and targeting effectiveness.
Amplitude recently introduced analytics features tailored for marketing teams, addressing a 90% rise in marketer usage to unify product and marketing data.
Marketing and product teams must collaborate to optimize the digital experience, which Amplitude's new analytics suite aims to facilitate through an integrated approach.
Tifenn Dano Kawn emphasized the need for alignment in data and tools, stating that traditional platforms couldn't unify insights across marketing and product teams.
The new features offer marketers the ability to measure conversions and lifetime value, enhancing audience targeting and overall visibility of the customer journey.
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