At This Moment Media, founded by former GroupM CMO Robert Wheeler, seeks to enhance corporate storytelling using video in a landscape where companies increasingly rely on mobile content. The platform provides a fresh alternative to traditional journalism by enabling companies to communicate their narratives directly, addressing the inherent unpredictability of media coverage. Wheelerâs vision is to create a partnership that empowers both executives and influencers to better articulate their brand messages and connect with audiences effectively, capitalizing on the rise of video consumption and influencer marketing.
I always felt that there was a lane for a third-party platform to partner with you and tell your story.
Relying on traditional journalism outlets can often be unpredictable because you don't always know if you can get your exact message across.
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