Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

"By bringing Experian's Mosaic insights onto our platforms, we're helping brands connect more accurately with listeners and readers across our network and achieve better campaign results."

"Experian Mosaic is the industry gold standard for consumer classification. Embedding Experian insight, including Mosaic, within Bauer's audio and publishing channels enables brands to integrate audio more effectively into multi‑channel strategies."

Bauer Media has partnered with Experian to enhance audience targeting for advertisers by integrating Experian's consumer insights into Bauer's digital audio and publishing platforms. This collaboration allows advertisers to plan campaigns using consistent audience information, reaching 22.5 million weekly listeners across various stations and 15 million consumers through audioXi. By utilizing Experian's Mosaic segments, advertisers can improve campaign performance by targeting audiences based on lifestyle and financial behaviors, ensuring more relevant messaging across Bauer's channels.

Read at Exchangewire