Chalice's new integration with Index Exchange runs a virtual version of its bidding algorithm without traditional pinging, streamlining the SSP to DSP interaction and improving efficiency in ad serving.
The Trade Desk's OpenPath offers publishers valuable data insights not found in the bidstream, enhancing transparency in ad performance and enabling better bid decisions for DSPs.
Promote IQ's struggles highlight Microsoft's challenge in positioning it as a high-margin business, resulting in a clear shift as top retailers have opted for in-house solutions.
As the US presidential election nears, political advertising surges, with October likely seeing 35% to 40% of the annual political ad budget being expended.
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