In this episode of Marketing Vanguard, Christie Sclater, SVP of global marketing at Clinique, discusses the importance of staying true to the brand's dermatological science in a trend-focused world. Drawing from her experiences, including her own skin conditions, Christie emphasizes leading with purpose and building genuine influencer relationships. The dialogue highlights how effective marketing begins with understanding what truly matters to consumers. Additionally, the episode touches on influencer marketing’s impact and Awin’s role in helping brands navigate this space through tailored solutions and performance tracking.
At Clinique, Christie Sclater blends deep personal insight with decades of brand strategy experience, ensuring the brand stays true to its dermatological roots.
Living with psoriasis and rosacea herself, Christie believes the best marketing starts with asking what really matters to people, building authentic relationships.
Influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate, highlighting its power in the current marketing landscape.
Awin helps brands harness the creator economy by providing tailored influencer management solutions that drive measurable results and optimize impact.
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