Asaf Nadler, COO of Addressable, highlights the challenges that Web3 marketing faces due to the pseudonymous nature of crypto wallets, making customer identification difficult. Addressable's newly launched service aims to improve marketing efficacy by enabling companies to retarget customers that nearly engaged in transactions but did not complete them. This precision in targeting is crucial, particularly in the context of a declining market. Addressable’s method respects user privacy while utilizing social media clues to infer identities, creating potential growth avenues even when acquiring new users becomes more costly.
Web3 marketing faces unique challenges, notably the pseudonymous nature of crypto wallets, making identification and targeted marketing complex compared to traditional Web2 strategies.
Addressable's new service targets potential customers by retargeting those who nearly made a transaction, enhancing user engagement even in a bear market.
Ad-tech exec Asaf Nadler emphasizes that while many might shy away from user acquisition during economic downturns, maintaining communication with existing users is crucial.
Addressable's innovative approach involves analyzing social media interactions alongside wallet data to create precise customer targeting without compromising user privacy.
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