Today, Google Search has seen an uptick in ranking volatility after a relatively stable period. Alongside this, several advancements in AI technology have enhanced various Google features, including improved functionalities in Google Lens for iOS and AI-generated backgrounds for Google Business Profile posts. Google Ads has also introduced AI-generated faces, while the company noted that audio versions of web pages do not contribute positively to SEO. Furthermore, AI-generated summaries for reviews are now applicable for high-quality store pages.
Google Search ranking volatility is increasing after a calm period. New AI advancements are enhancing features for Google Lens, Business Profile posts, and Ads.
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