In a recent roundup of search-related updates, significant news emerged including Google's decision to allow double serving ads in Google Ads, prompting industry reactions. The company is set to pay $100 million in a settlement regarding a 14-year-old class action lawsuit about geo-target advertising. Additionally, Google News has transitioned to fully automated publication pages, changing content management for publishers. Reports also highlighted bugs in Google Business Profiles concerning fake reviews and unchecked edits, indicating ongoing issues businesses face in managing their digital representation.
Google's decision to officially allow double serving ads in Google Ads is a significant shift that has left many in the advertising community surprised.
The recent settlement of $100 million by Google highlights the long-standing issues surrounding geo-target advertisement practices and their implications for advertisers.
The transition of Google News to fully automated publication pages signals a major change in content curation, impacting publisher relationships and user experience.
Confirmed bugs in Google Business Profiles regarding removed fake reviews and unapproved edits indicate ongoing challenges for businesses managing their online presence.
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