Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Eighty-two percent of publisher pros said they get at least a very small portion of their revenue from programmatic ads, although this percentage has slightly decreased over time.

One-third of publisher pros stated that programmatic ads accounted for a significant portion of their revenue, which is the largest group in the survey and has slightly increased from the past year.

Read at Digiday