At Cannes Lions, Disney and Amazon announced a new partnership that will enhance ad targeting for streaming platforms such as Disney+, Hulu, and ESPN+. This deal between Disney's Real-Time Ad Exchange and Amazon's logistics arm allows media buyers to utilize Amazon's tools for better targeting. Advertisers can reach audiences interested in specific products, illustrated with an example of pet food targeting consumers who watch Disney shows. The integration aims to launch in Q3, coinciding with both companies' efforts to expand their advertising businesses.
By building a direct path connecting Amazon's commerce insights to the full scale of Disney's streaming ecosystem, we're enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP.
Disney has been on a decades-long journey to unlock data and insights that reflect how our audiences watch and engage with our content. That knowledge has helped us move the needle for our clients and deliver better results-and this integration raises the bar for the wider industry.
By connecting Disney's premium inventory with our sales signals, we will enhance how advertisers can achieve their marketing goals across targeted segments.
The integration is expected to launch in the third quarter of this year as both companies aim to turbocharge their ad businesses with this new pact.
Collection
[
|
...
]