EscalaX Begins its Third Year, Strengthening its Position in Programmatic Advertising

"EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product portfolio, and ongoing strategic alliances with partners such as Human, The Media Trust, and Pixalate. Over the past two years, the company has developed its own proprietary technology, launching a multichannel Ad Exchange and an SSP designed by publishers for publishers. This approach aims to adapt the value of supply to the programmatic environment while enabling optimal and transparent monetisation."

"It's been a wonderful adventure from the start. Every day is another step forward. It's a challenge to deal with difficult situations, learn from them, and the good things, to enjoy them, but always with a clear vision of our goal. We've only just begun, but we want to make a big impact! Uncompromising technological innovation and transparency are no longer enough. That's why, in 2026, we have challenges not only as a company, but also as part of the industry."

EscalaX begins its third year with sustained market growth, an expanded product portfolio, and strategic alliances with Human, The Media Trust, and Pixalate. The company developed proprietary technology, launching a multichannel Ad Exchange and an SSP designed by publishers for publishers to adapt supply value in programmatic environments and enable transparent monetisation. EscalaX operates in more than 90 countries, manages over 10,000 active campaigns, and connects more than 50,000 publishers with 20,000 advertisers. Planned developments include continuous product enhancements, new business units, and a roadmap prioritising omnichannel retail alongside ongoing learning and innovation. The team was strengthened with Khrystyna Kushlyak as account manager for DSPs.

Read at Exchangewire