"Only art can make you feel, and only feeling can make you act."
"Advertising has been torn between two camps since the circus first painted clowns on posters: showmanship and salesmanship, emotion and persuasion."
The article emphasizes the importance of emotion in advertising, highlighting that decision-making is often driven by feelings rather than rationality. Andrew Tindall, a System1 expert, argues that effective advertising should prioritize emotional engagement to build lasting brands. By referencing historical advertising practices, the article illustrates the long-standing debate between emotional appeal and direct sales tactics, ultimately concluding that emotional resonance leads to more effective marketing strategies. The discussion is framed within a cultural context, appealing to marketers to recognize the power of feelings in influencing consumer behavior.
Read at The Drum
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