The article discusses a comparative study of First-id's advertising performance against traditional pixel-based retargeting amid the decline of third-party cookies. Conducted by Jacadi and R-Advertising, this rigorous AB test over two months demonstrated significant improvements: a 43% lift in conversion rates, a 21.8% increase in average order value, and a 60% reduction in bounce rates. First-id succeeded in reaching audiences in traditional cookie-limited environments such as Safari and Firefox, showing promise for future advertising strategies requiring privacy-friendly solutions. The study emphasizes the need for strategic integration adjustments in media buying.
"The AB test revealed a 43% increase in conversion rates and a 21.8% increase in average order value, showcasing First-id's superior targeting capabilities."
"With a 60% reduction in bounce rates, First-id ensures that advertisements resonate closely with user expectations, leading to improved engagement."
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