Despite the projected growth of digital ad spending to $870.85 billion by 2027, the average conversion rate across major retail sectors remains a mere 1.85%. This stark figure underscores a crucial reality: successful marketing cannot compensate for a low-quality product or service. Entrepreneurs may attract visitors and implement creative campaigns, but without a solid product foundation, customer loyalty and revenue will be difficult to achieve. The article emphasizes that customer experience is often the real bottleneck, and that even strong marketing efforts will fail if the offering does not meet expectations.
Driving traffic and capturing conversions are important marketing goals, but they can only succeed if what you're selling meets or exceeds expectations.
Even strong ad campaigns will fall flat when users are disappointed by your products and services.
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