Former Netflix Ad Chief Jeremi Gorman Joins Fanatics as Head of Sports Merch and Media Company's New Advertising Division

Jeremi Gorman was hired as Fanatics' chief revenue officer to lead the new advertising division after serving as a strategic adviser since November 2024. Gorman previously led advertising at Netflix, was chief business officer at Snap, and led global advertising teams at Amazon. She will split time between Los Angeles and New York City and report to Tucker Kain. The advertising vertical reimagines Fanatics' approach as a unified, end-to-end marketing engine reflecting Fanatics' scale and global reach, now reaching more than 100 million sports fans worldwide. The team will manage advertising and brand partnerships across Fanatics Commerce, Collectibles, Betting & Gaming, Collect, and Events, enabling brands to connect with fans across shopping, scores, bets, trading-card breaks, and live events.

Gorman has been appointed Fanatics' chief revenue officer and will oversee the ad division as it "introduces a new model for positioning brand partners at every touchpoint of modern fandom across content, commerce and culture," the company announced. She previously served as a strategic adviser to Fanatics since November 2024. Gorman previously served as president of advertising at Netflix, exiting the streamer after a little over a year.

The team oversees the advertising and brand partnerships strategy that spans Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Collect, and Fanatics Events. The model enables brands to reach sports fans in the right place at the right time, creating connections around the clock, whether they are shopping for gear, checking scores, placing bets, participating in live trading card breaks, or attending live events.

"Sports have a unique power to bring people together," said Jeremi Gorman, Fanatics Advertising Chief Revenue Officer. "Fanatics sits at the center of that passion, with a connected ecosystem that spans commerce, content, and culture. This gives us the ability to deliver for our partners in ways few companies can, authentically engaging fans at scale, at every moment that matters."

Read at Variety