"Yasser Hussain, enterprise account director at StackAdapt, emphasized the travel industry's significance, noting its worth of USD$12tn. He discussed how AI is emerging as a travel agent, with 2% of users on platforms like ChatGPT booking travel directly. Hussain argued that brands must be part of the 'digital shelf' for AI to effectively influence consumer decisions."
"Mark Halliday, director of programmatic at JCDecaux, presented the concept of programmatic out-of-home advertising as a crucial element for successful omnichannel campaigns. He highlighted the need for brands to adapt to new technologies and integrate programmatic strategies to enhance their marketing effectiveness."
AdTech Connect is an initiative aimed at fostering opportunities for emerging ad tech professionals. Recently, it hosted an event featuring five experts who presented their predictions for the biggest trends in 2026. Topics included AI travel agents, programmatic out-of-home advertising, and algorithmic buying. The event emphasized the importance of adapting to industry changes and leveraging technology to enhance marketing strategies. Experts highlighted the growing role of AI in travel and the need for brands to integrate into digital platforms.
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