Google is introducing device targeting controls in Google Ads Performance Max campaigns, allowing advertisers to choose specific devices for their ads. While the rollout is not yet universal, some advertisers have already started observing these new features. This enhancement, highlighted by Thomas Eccel on LinkedIn, allows for more strategic ad placements, such as excluding TV screens for B2B campaigns or focusing on mobile traffic to improve user experience on landing pages. Overall, these changes signal a move toward more personalized advertising tactics.
I spotted a fresh new feature live in an account that was long requested: Device targeting in PMax.
Could be time to start excluding TV screens for performance focused B2B campaigns or isolating mobile only traffic.
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