"GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies. Replacing fragmented solutions, GoWit now unites 7,000+ brands and agencies with leading retailers in more than 20 markets, creating the largest advertising network in EMEA. With commerce media projected to reach USD$220bn (£164bn)by 2027, the platform provides advertisers and media owners with the scale, standardisation, and simplicity they urgently need."
"Breaking industry barriers: Retail media is booming, yet adoption is slowed by fragmentation, high costs, and measurement gaps. According to IAB Europe, advertisers cite network fragmentation (51%) and lack of standardisation (53%) as their biggest hurdles, while retailers point to operational setup (54%) and costs (40%). GoWit solves these challenges by consolidating solutions into a single platform, simplifying operations, unlocking budgets, and driving measurable performance."
"Powering growth through partnerships: Partnerships are at the core of GoWit commerce and retail media, where demand, technology, and ad operations merge into one connected ecosystem. Collaborations with Heureka Group, CarrefourSA, Beymen, Kingfisher (Koçtaş), Raneen, Mumzworld, and Toters Delivery bring unmatched scale across Europe and MENA. Technology and sales partnerships with Tooplay, The Trade Desk DSP, Akinon, Spike E-Media, Goldbach, and Craftware add advanced programmatic, local reach, and expertise."
GoWit launched GoWit Commerce Media, a unified advertising platform that connects retailers, brands, and agencies across more than 20 markets. The platform consolidates fragmented retail media solutions, uniting over 7,000 brands and agencies to form the largest advertising network in EMEA. Commerce media is projected to reach USD$220bn (£164bn) by 2027, and the platform offers scale, standardisation, and simplified operations to capture that growth. The platform addresses fragmentation, high costs, and measurement gaps cited by advertisers and retailers. Strategic partnerships with regional retailers and technology providers expand programmatic capabilities, local reach, and operational support. Retailers can integrate quickly and activate omnichannel ad formats.
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