AgencyBloc presents a new digital marketing solution designed for advisers and insurance agencies, allowing them to market effectively despite limited resources. Featuring semi-custom websites, mobile-friendly designs, and DIY tools, it enables agencies to create impactful marketing outputs with minimal time investment. In an era of economic uncertainty and rising client expectations, the platform aims to alleviate marketing pressures on small to midsize brokerages. Dyani Galligan emphasized the need for guidance in creating engaging content while allowing advisers to redirect focus on client interactions rather than getting bogged down by marketing tasks.
"As we talk to more and more agencies, they're struggling with a perception of what they should be doing in the marketing space," says Dyani Galligan, product director for digital marketing at AgencyBloc.
"I keep saying to them, 'let me handle all that so you can go be an agent,'" Galligan notes.
"Your website is the face of your business, and it needs to reflect who you are."
The goal is to make the marketing easy enough so that advisers can devote less than two hours a month to these tasks and instead focus on their client work.
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