SEO has evolved from simple keyword optimization to focusing on user intent and content value. With the rise of generative AI search tools such as ChatGPT and Google's Search Generative Experience, traditional SEO practices are becoming obsolete. Marketers and content creators must adapt to this new landscape where AI-generated content competes directly with human-created material. Understanding these shifts is crucial for maintaining a competitive edge in content marketing and search visibility in the rapidly changing online environment.
SEO has evolved from keyword stuffing and backlink gaming to value-driven content, but the advent of generative AI search is reshaping the landscape once again.
Generative AI tools like ChatGPT and SGE are changing how search engines process content, making traditional SEO tactics insufficient in today's competitive digital environment.
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