Expanding into new markets can significantly boost business growth, but companies must navigate this process with care to avoid cultural pitfalls that jeopardize their reputation. Larger brands often struggle to modify their established strategies to align with local customs. Key recommendations include partnering with local experts, fully localizing digital content, studying cultural norms, and avoiding assumptions about market homogeneity. The importance of thorough research is emphasized, as understanding the cultural landscape is fundamental to building trust and establishing effective outreach in diverse markets.
Expanding into a new market can offer incredible opportunities for growth, but it requires careful management to avoid cultural missteps that could damage a brand's reputation.
Understanding and respecting local customs, language, and consumer behaviors is essential for building trust and connection when entering a new market.
I've seen large and small companies send out email sequences with the same problem. You should not leave localization to chance or another team.
It is important not to imagine anywhere in the world as homogeneous. Analytics play a key role in identifying the hundreds or thousands of subsegments in each city.
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